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It Can Wait...ATT, Verizon, Sprint, and T-Mobile Team Up to Curb Texting While Driving

Texting while driving is dangerous, and illegalNational campaign aims to curb texting while driving.

AT&T, Verizon, Sprint, and T Mobile team up to fight texting and driving with the “It Can Wait” program.  The program is intended to educate the public on the dangers of texting and driving, with videos and advertisements asking teens and adults to “take the pledge” to never text and drive.

The campaign brings together more than 200 organizations to support a multi-million dollar national ad campaign along with a nationwide texting-while-driving simulator tour, retail presence in tens of thousands of stores, and outreach to millions of consumers with a special focus throughout the summer months between Memorial Day and Labor Day. Summertime has been called the 100 Deadliest Days on the roads for teen drivers by the AAA Foundation for Traffic Safety.

The campaign will primarily focus on the stories of people living with the consequences of texting while driving.  These stories will be told through TV, radio, digital and social media, beginning with the story of Xzavier Davis-Bilbo, who in 2010 at five-years-old, was struck while crossing the street by a young woman who was texting and driving, which left him paralyzed from the waist down.

Texting while driving is gaining a lot of media with text message bans in effect in 41 states and the District of Columbia. The U.S. Department of Transportation, National Highway Traffic Safety Administration and National Transportation Safety Board have all committed to support the efforts of “It Can Wait” and others who are working to raise awareness to help end distracted driving. In March, a study commissioned by AT&T found that 49 percent of commuters reported having texted while driving, compared to 43 percent of teenagers in a companion study.

Studies have shown that people who text while driving are 23 times more likely to be involved in a crash. For more information about the program or to sign the pledge, head to ItCanWait.com.